Today, the premier North American sports car racing series and the highest rated racing video game franchise of this generation announced a two-year partnership that will bring the thrill of the automotive world to fans everywhere, whether in-game or at the track. Turn 10 Studios, creators of the best-rated “Forza Motorsport” video game franchise, and the American Le Mans Series presented by Tequila Patrón (ALMS), will partner across a range of events and content celebrating the famed racing series as well as the launch of “Forza Motorsport 4” on Oct. 11, exclusively on Xbox 360.
As the official racing game partner of the American Le Mans Series, “Forza Motorsport 4” will provide the “Forza Motorsport” community with unrivaled access to one of the top professional racing series, including realistic in-game tracks and cars. Additionally fans of the American Le Mans Series will have the opportunity to test drive “Forza Motorsport 4” at select race events before it launches in October.
“Our partnership with ALMS signifies the joining of two great automotive forces,” said Alan Hartman, Studio Manager at Turn 10 Studios. “We’re pushing the limits in ‘Forza Motorsport 4’ and taking peoples’ love of cars to a new level. Xbox and “Forza Motorsport 4” will without a doubt be the best place to enjoy the iconic American Le Mans Series if you aren’t at the track racing yourself.”
The partnership introduces more ways than ever for racing fans to get into the automotive entertainment they love, including:
- Immersive community activities and events hosted by the America Le Mans Series and “Forza Motorsport 4”
- The most stunningly realistic racing circuits and cars that fans know and love from the ALMS, including Sebring, Road Atlanta, Road America, Mazda Raceway Laguna Seca, and 26 ALMS cars
- Tune in! Catch the racing action live by tuning in to all of the American Le Mans Series race broadcasts via ESPN3 on Xbox LIVE
“The American Le Mans Series is about delivering the ultimate sports car racing experience for race fans and automotive enthusiasts around the world,” American Le Mans Series presented by Tequila Patrón President and CEO Scott Atherton said. “Partnering with Turn 10 Studios and naming ‘Forza Motorsport 4’ as our official racing game partner unites our mutual passion for racing and provides our loyal fans even more ways to experience the American Le Mans Series. I don’t know of any other racing series that gives its fans the opportunity to both watch live racing and race the cars and tracks themselves on the same gaming console.”
The American Le Mans Series presented by Tequila Patrón
The American Le Mans Series presented by Tequila Patrón is the world’s leading sports car championship and is recognized as the Global Leader in Green Racing. In the tradition of the 24 Hours of Le Mans, multiple classes of cars – purpose-built prototypes (LMP) and production-based Grand Touring (GT) automobiles – race on the track at the same time to create compelling race action and constant passing. All cars in the Series compete using one of five approved alternative fuels or energy sources: clean sulfur-free diesel, cellulosic E85 or E10, Isobutanol and electric hybrid technologies. The Series has more automobile manufacturers involved than any other major race series in the world as the participating car companies develop relevant technologies on track that transfer directly to the production line and ultimately to the showroom floor. The ALMS competes at North America’s premier road racing tracks and selected temporary street circuits in major urban markets. For more details, check out www.AmericanLeMans.com or www.ForzaMotorsport.net.
